The 4 P's of Marketing

Yeah, we're so not even close to figuring out packaging, price, promotion, and really we don't know if the product will be raw almonds or will it be something that has almonds in it...but we needed to give a little gift to our neighbor for his 51st birthday, and this is what we came up with:

A re-purposed 20 kilo potato bag, transformed into a bag with shelled almonds and a ring of unshelled ones near the top so they can have the pleasure (!?) of trying to crack them. This particular neighbor happens to have a bright yellow house, and so now they have a bag of almonds to match it. Shouldn't everyone?